Recently, I watched the TV series The Universe. It is a
science documentary about everything and our own universe. This show uses a lot
of close-ups on the show’s presenters the close-ups are important because it
allows the viewer to feel as if the host was talking directly to them, thus
making the show more interesting. The close-ups also allow the viewer to
perceive some of the excitement that the presenter feels as they talked about
new series or discoveries. The show also uses a lot of voice overs. This helps
the host explain what the viewer is seeing as the show portrays a computer
generated simulation/image. Advertisements for the show are also very
interesting. Mainly, they use a plain folks appeal. This is crucial to the show
because it allows the viewer to feel like they understand what’s being
presented to them, even though there might be very complicated things behind
it. The ads also use a lot of jump cuts to do two things. Firstly, it shows
some clips about what the show is going to be like next week. Secondly the jump
cuts allow editors to show the highlights of the episode to draw in more
viewers that’s boosting their ratings.
May 18, 2012
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