Media Online Journal Project
Orchard Park High School
Media Analysis
April 26, 2012
Garnier Conditioner Ad
In this Garnier advertisement, the ad overall
appeals to the viewer because of itsuse
of bright colors, the scene taking place in a springy field. It is a
light-hearted ad that quickly catches your attention. For most of the duration
of the ad, the narrator uses facts and figures to support the use of this
product. The narrator lists the nutritious ingredients and claims that the
product can restore a years' worth of damage in one week. The commercial uses
transfer to make the audience member feel that if she buys the conditioner, she
will attract a handsome man and be as happy and have as much fun as the women
in the ad. There is also a direct command to the audience when the narrator
says "Get what works." There are many loaded words throughout the ad
including "intense," "strong," and "bouncing back to
life." The first couple seconds uses the plain folks technique. It opens
on a bland looking girl, in a plain white room and the narrator asks the
question: "Tried everything to revive dried hair?" This section
implies that the company can relate to the viewers, that they too have faced
the same problems. The models aren't superior to the common person because no
one is perfect.
This advertisement is very fun and relatable. It is funny in the beginning when the model has a complete mess of hair and uses the whole bottle of conditioner to try and fix it. This is very relatable because many people feel the same way as the model, that they are unable to fix their damaged hair. In this scene of the advertisement, the model is in a white room, and the wallpaper on the background contains shapes that resemble the bottle of conditioner. This makes the viewer already begin to think of shampoo and conditioner before they see the actual bottle. The song in the background is a signature for Garnier because it is the same song that they use in their advertisements. Using the same song in the advertisements triggers the consumer to think of the product. The advertisers also hope to get the song stuck in the consumer’s heads so that they keep thinking of the product. This advertisement uses plain folks propaganda because the model resembles an everyday girl who has problems with her hair and needs to fix it. It also shows the girl with her friends laughing and pumping a cart down a track. This seems like fun, and advertisers use this because the consumer might buy since they think that they can have fun if they use the product.
This advertisement is very fun and relatable. It is funny in the beginning when the model has a complete mess of hair and uses the whole bottle of conditioner to try and fix it. This is very relatable because many people feel the same way as the model, that they are unable to fix their damaged hair. In this scene of the advertisement, the model is in a white room, and the wallpaper on the background contains shapes that resemble the bottle of conditioner. This makes the viewer already begin to think of shampoo and conditioner before they see the actual bottle. The song in the background is a signature for Garnier because it is the same song that they use in their advertisements. Using the same song in the advertisements triggers the consumer to think of the product. The advertisers also hope to get the song stuck in the consumer’s heads so that they keep thinking of the product. This advertisement uses plain folks propaganda because the model resembles an everyday girl who has problems with her hair and needs to fix it. It also shows the girl with her friends laughing and pumping a cart down a track. This seems like fun, and advertisers use this because the consumer might buy since they think that they can have fun if they use the product.
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