Shark Tank

I just watched Episode 1 of Season 3 of the show Shark Tank.  In the opening montage where each entrepreneur is introduced, close ups are used to show the faces of each self-made millionaire.  Low camera angles are also used to present each person as bigger than they actually are: a way to show power.  Since this is a reality show, the use of camera is critical to make the show exciting to watch.  Playful music is played as the hopeful owner of a company explains his product to the Sharks.  This music invokes curiosity amongst the viewers.  The camera also alternates shots between the presenter and the Sharks to show how each Shark is responding to the product.  Close ups are used to show the emotions each person is feeling.  As offers are given and retracted, the music slowly becomes intense as viewers will begin to wonder whether or not the presenter will accept an offer.    The music stops as Dave, the owner of a water bottle company calls his father for advice on which offer to take.  The music suddenly begins again- slow and suspenseful.  Then it gets faster and faster.  As Dave makes the deal the music gets louder and upbeat.  This music is necessary to complement the change in emotions of viewers.  The lighting in the conference room is low to set the serious tone of the show- millions of dollars are being negotiated.  During each show, people who have made deals with the Sharks in the past are shown.  This little bit of the show is happy, upbeat, and uses low angles to reinforce the success these people are experiencing.