I watched episode eight from the third season of Shark Tank. In this episode, a man is demonstrating a product called "the Profender", a defensive simulator used in basketball practices. As he describes his product, extreme close ups of the Sharks' faces are shown in order to show the audiences a little bit of their reactions to the demonstration. As Tony, the creator of the product, makes a joke about Kevin O'Leary, the camera pans across the row of judges laughing and playful music begins to play. This reinforces the mood of the room. Most of the shots during the demonstration are long shots to show the viewers exactly what is going on. As Tony reveals the product is five hundred dollars, the music becomes low and slow, to reinforce the speculation the Sharks begin to feel about such an expensive product. As Tony defends himself the music stops. As some of the Sharks reject the offer stinging sounds play, just like a stab at Tony. As the Sharks' continue to step out, the music becomes quick and suspenseful because Tony's chances are dwindling. The camera constantly zooms in on Tony to show his expressions.  The show then cuts to a montage of a family business that the Sharks previously invested in.  Happy music plays as they describe their success, and the family is shown laughing together.  This advertises the show and attracts viewers to try and participate someday.  Transfer functions to tell viewers that they could someday be as successful and happy as all the other business people the Sharks invested in.