Slap

“Slap” is a Doritos commercial from Superbowl XLIV features the famous line, “keep your hands off my momma, and keep your hands off my Doritos”. The target audience is primarily 15-25. This is because the humor used is light and not difficult to understand. It is about a date, and most 15-25 year olds are dating and can relate easily. Although all of the actors in the commercial are African American, there is no evidence to suggest that this commercial doesn’t appeal to all races. The target audience is also mostly male. This is because the propaganda is mostly during the scene with the young boy and man. Also, we see a few shots from the man’s point of view, thus associating ourselves with him. Lastly, the target audience is low-middle class because Doritos are not expensive or a luxury product and everything shown in the commercial is average. For visual elements, we see a lot of close ups or extreme close ups. From the man’s point of view, we see the woman’s butt being checked out. We then are shown another close up of the boy’s hand dropping the remote, to the bowl of Doritos. We also get a close up of the boy trying to intimidate the man by just showing their heads. We also hear a sound effect when the boy slaps the man; this is meant to sound unrealistic to add humor. For propaganda, we experience humor towards the end. We also see plain folks because the house, people, and product are all average or of a decent price.