One of my favorite commercials from the recently Superbowl
has to be the Honda CR-V “Game Day” commercial.
The whole commercial uses testimonial, as Matthew Broderick, a famous
actor, is in the commercial. In the
commercial, Broderick calls off sick from his job to explore around in his new
Honda CR-V. This helps to show some
plain folk, as it is showing a celebrity doing an act that many everyday people
do, fake being sick to get off from work.
The whole commercial uses humor by making references to Broderick’s most
famous movie, Ferris Bueller’s Day Off. One of these can be seen when Broderick goes
to get his CR-V, and there is a hotel staff member calling his last name (Broderick…Broderick…). This is making a reference to one of the most
famous scenes in Ferris Bueller’s Day Off,
when his teacher keeps calling his last name (Bueller…Bueller). The commercial also uses humor when Broderick’s
boss is at a diner eating lunch or dinner, and Broderick is on TV singing
karaoke in China town. The rest of the commercial uses a montage of Broderick
driving the CR-V, and things he is doing along the way, such as stopping at the
beach and looking around in a museum.
http://www.youtube.com/watch?v=VhkDdayA4iA
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ReplyDeleteI also recently saw a Honda commercial for the new Honda Pilot. The commercial features a family driving through the desert in a new silver Pilot. The commercial features shots of the family in the SUV as well as shots in which the camera pans and tracks while the car is driving down a desert road. The target audience appears to be middle-age adults with families, as the commercial features middle-age parents and their children in the car. It appears that the commercial is hinting at the fact that the Honda Pilot can fit a whole family, hereby conveying it as a family car. The target audience is likely those of the middle class, as the family in the car appears to be an average American family. This is also related to the type of propaganda being used in the commercial, plain folks, as the family is not portrayed as rich or extraordinary, but a typical family on a road trip. The family in the car is also happy, and joyful. The emotional state of the family could lead one to believe that driving in a Honda Pilot will make your road trip more enjoyable, and make your family happy. Therefore transfer is used in the sense that driving a new Honda Pilot leads to a happy and joyful family. Facts and figures are another type of propaganda used at the end of the commercial, where the narrator states that the new Honda Pilot seats 8 passengers and gets 25 miles to the gallon. This may appeal to the viewer as larger automobiles such as SUVs usually don’t get good gas mileage.
ReplyDeletehttp://www.youtube.com/watch?v=UTA2CE8_KLk
I have also seen this commercial and enjoyed it very much. As stated above this commercial uses testimonial by having famous actor Matthew Broderick endorse the product. But what made this commercial special was it’s references to one of Broderick’s most famous movies in Ferris Bueller’s Day Off. This commercial has a pretty broad target audience because of the humorous portrayal of Ferris Bueller’s Day Off. This audience is between 20 and up and applying to both genders and all races. Since this commercial is for a car the target audience must be drivers but since Broderick is faking sick in the commercial as he also did in the film it applies to younger audience as well because everybody knows the feeling of not wanting to work and faking sick to get out of it. This commercial did a great job of recreating famous scenes from the movie whether it was Broderick singing in the parade or walking through the art museum with the children. The commercial even went so far to capture the detail with an extra in the roller coaster scene wearing the Detroit Red Wings jersey which Broderick’s friend in the film, Cameron, wore throughout the movie. Another key aspect of this commercial was the music being played which was the iconic song “Oh Yeah” from the movie as well. All of these things added up to making an entertaining an memorable commercial for the CRV.
ReplyDeletehttp://www.youtube.com/watch?v=VhkDdayA4iA&feature=relmfu