Darren Aronofsky has made four new commericals for the PSA's anti- meth campaign. These commercials center on four teenagers who compare life to before and after meth. The scenes are in slow motion, as if they want their lives to just slow down, like how it was before they started using the drug. Their life before is seen as an up close view of their face surrounded by a bright, white light that also makes their features very light. It is almost as if they are in a dream world, a place that is calm and happy, as compared to their lives on meth. As the scenes transform to show the reality of their lives the pace picks up which makes the scenes more chaotic, just like their live now are. The lighting also becomes much darker showing contrast to their dreams of life before meth to what is actually happening in their lives now.
All the scenes tell of someone talking about what they didn't think what would happen to them in their mind contrasted with that what they are saying is actually happening to them. These saying are meant to scare teenagers and work more than previous PSA commercials. They are more realistic because the commericals state the teenagers don't think it would happen to them, but it does.
I have seen some of Darren Aronofsky's PSA's about using meth. These commercials are targeted at teenagers and I think they're incredibly effective. I know these ads are targeted at teens because the main character of each ad is a teenager who talks about how meth has negatively impacted his life. Another reason why these ads are effective is because Darren Aronofsky uses scare tactics to make the veiwers afraid of what will happen in result of using meth. For example, in the ad I saw it shows a boy with scars, sores, and bruises all of her face and body, taking his shirt off in a motel room. He asks himself rehtorical questions like "can meth really change who you are?" and others like that. It then shows him get on to the bed next to an old man who starts undressing and he turns to the old man and asks "how much am I going to get for this?". This commercial implies that the teenager is engaging in prostitution because meth drove him to stoop to new lows to get the meth. The use of make up on the character really makes kids fear of what will happen to their face. Also, the use of a dirty motel room and old man, scares kids even more. I think this commercial will prevent its veiwers from using meth.
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