I recently saw a Pepsi commercial that uses a lot of propaganda
devices and film techniques that we have learned about in class. In this ad, humor was used to help sell the
product. The commercial showed a jester
dancing for a king and his people. The King
isn’t happy with his performance so he tells the Jester “No Pepsi for you” and pulls
a lever. The jester then goes down a
trap door. A close up is used on the
King’s face to show how disappointed he is.
Then a young attractive woman comes up from the audience to try and
challenge the king. This would be an
example of sex appeal. Music is then
used when the young women starts singing “Respect”. While she is singing the camera is panning
around the audience. Her performance goes so well that her singing breaks the
glass in the room. The King loves her
performance. A close up is then used on
the young woman to help show how she dislikes the king. Irony is used when she
throws a Pepsi at the same lever that the King pulled at the start of the
video, leading him down the trap door. The
commercial ends with a cliché saying “Where there’s Pepsi, there’s music.”
http://www.youtube.com/watch?v=3rZs8ZKTsp0
This was one strange commercial but I enjoyed it. Throughout this commercial humor was used. When the jester was dancing, that was pretty funny, well the King doesn’t approve of him and the jester falls into a pit. This also shows snob appeal because the King thinks he’s better than everyone else by keeping all the Pepsi and only allowing who he wants to have it, have it. Sound is used in this commercial too by song. The young female sings and she was so good the King actually let her have some Pepsi, in which she hit the lever to make him fall in the pit. That showed that even the people in the highest state of power won’t always be in control and can be overthrown. Throughout the commercial there was many different shots. A long shot started it off to show off the jester dancing and the whole crowd, including the King, watching. There’s also another long shot at the end when the crowd runs up to get the Pepsi. There’s close up shots on the people’s faces so we can tell how they are feeling, such as when the jester was about to be in the pit, we see the disappointment on his face.
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